Rebels
About the client
Rebels is an IT-consultancy agency specialized in software development. They help businesses grow by building digital solutions such as games, apps, websites, and more. Clients can hire Rebels to support their team, or Rebels can create or improve a product.
My role
During this project I was the UX designer and worked together with a Visual designer. I helped create the wireframes, figure out the perfect flow, worked with marketing and see how we can improve conversion. I also helped create visual styling and applied the final style to wireframes.
Research
Questionnaire
At the start of the project, we had a questionnaire with the client to see what the purpose of the new website was. We did this by asking questions to get a good view of who the client is and what their needs are.
Some key points
- Make it attractive for developers to apply for a job
- Give a good understanding of what Rebels does
- They want to educate developers by sharing their knowledge
Competitor analysis
Doing a competitor analysis gave us a good view of what is out on the market. With this data, we could see how this agency can be different from others.
Some key points
- Most agencies had no unique styling
- In general, agencies just showcase their work and tell what they do.
- It's common to see an agency with outdated designs for their website.
Interviews
We did interviews with users to see what we had to do to make a developing agency look attractive for both users.
Some key points
- Trust is very important
- They want to see how it feels like working for/with Rebels
- They search for personality
Main goal
“Convert users into clients by creating a new design optimised with marketing”
Other goal
Create a new unique looking brand identity
Other goal
Answer question that users might have when they want to hire an IT professional
Other goal
Educate users through multiple ways such as videos and blogs.
The users
Developers
The developers are people that are considering working at Rebels. We created a funnel to specifically target these users. We tried to answer their questions and figure out how to convince them to work at/for Rebels.
Some goals
- Figure out who Rebels is
- Convince them to work for or at Rebels
- Learn new things about the development world
Recruiters
Rebels is an agency where companies hire IT workers. In general people from an HR Department will look for IT workers and decide if a Rebel will fit within their company's team.
Some goals
- Look for IT workers
- They want to get to know Rebels and see their work
- Figure out if Rebels is the right company to hire
Prototyping
Wireframes
During this process I made multiple wireframes. I started out with a sitemap and lo-fi wireframes to understand what content needs to be on the website and where this needs to be placed. After confirming this through testing and talking with marketing, I designed hi-fi wireframes to see how we could visualize these components. At the same time the visual designer was creating a brand identity and applied these to my wireframes.
Final designs
